Unlocking the Power of the Google Grant: A Game-Changer for Churches and Faith-Based Nonprofits

In a world where digital presence is more important than ever, churches and faith-based nonprofits have a powerful, often underutilized tool at their fingertips: the Google Ad Grant. If your organization is looking to reach more people, grow your community, or promote your mission online—this grant could be a game-changer.

What Is the Google Ad Grant?

The Google Ad Grant provides up to $10,000 per month in free Google Ads to eligible nonprofits. That’s right—up to $120,000 a year in advertising credit to help you appear in Google search results when people are looking for hope, help, or a place to belong.

Imagine someone searching for:

• “church near me”

• “Christian counseling services”

• “Bible study groups online”

• “how to find peace in hard times”

  
  

With the Google Grant, your organization can show up in those search results—right when people need you most.

Why Churches and Faith-Based Nonprofits Should Use It

1. Reach New People in Your Community Whether you're planting a church, launching a new non-profit, or growing an established entity, Google Ads can help you connect with people who are actively searching for spiritual guidance or community.

2. Promote Events and Ministries From worship nights to food drives, youth camps to recovery groups—Google Ads can help you spread the word and increase participation.

3. Share the Gospel Online In a digital age, evangelism doesn’t stop at the church doors. Use the grant to promote online sermons, devotionals, or gospel-centered resources to seekers around the world.

4. Drive Donations and Volunteer Support Highlight your mission and invite others to partner with you through giving or serving. The right ad can inspire someone to take action.

   
   

Is Your Organization Eligible?

To qualify, your organization must:

• Be a registered 501(c)(3) nonprofit

• Have a functioning website with meaningful content

• Agree to Google’s non-discrimination and donation receipt policies

Churches and ministries that meet these criteria are often eligible—even if they’ve never applied for a grant before.

Getting Started

Applying for the Google Ad Grant is easier than you might think. Here’s a simple roadmap:

1. Register with TechSoup to verify your nonprofit status.

2. Apply for the Google for Nonprofits program.

3. Activate the Google Ad Grant and begin building your campaigns.

If you're unsure where to begin, Ampersand is here to guide you every step of the way—from securing your Google Grant to providing ongoing monthly support to ensure your campaigns remain compliant and effective.

Don’t Let This Opportunity Pass You By

The harvest is plentiful—even online. With the Google Ad Grant, your church or nonprofit can reach people you never thought possible, share the love of Christ in new ways, and grow your impact without spending a dime on ads.

Jesus said, “Go into all the world and preach the gospel.”Today, that includes the digital world too.

Need help getting started? We'd be happy to help you draft ad ideas, brainstorm keywords, or walk you through the application process. Just ask!

CONNECT with Ampersand today to learn how the Google Ad Grant can help your church or non-profit.